Key Sstrategic Issues for Manufacturing & Marketing Beverage Appliances, Inc.

2MBA
Key Strategic Issues

5.1 Sustainable Competitive Advantage

2MBA, Inc. will "succeed" because of the following:

A strategic alliance with the world's largest food company providing it with credibility and well established distribution channels to establish the business in its formative stages.
Unique and innovative beverage appliances
Strong team of committed people

5.2 Basis for Growth

The basis for growing the venture is reflected in the following two strategies:

Priority 1: continue research and development of new and innovative products to meet the current and future needs of beverage appliance consumers.

Priority 2: Enter new geographic markets (Canada, South America and Mexico).

2MBA
Table of Contents	Appendices
0. Executive Summary 1. The Offer 2. The Products 3. The Organization 4. Strategic Analysis 5. Key Strategic Issues 6. Marketing Plan 7. Production Plan 8. Organization Plan 9. Financial Plan	A. Internal Environment Analysis B. Critical Risks and Problems C. SWOT Analysis D. Testimonials E. Production Layout F. Action Plan G. Team Member Details H. Reference Sources I. Financial Analysis Worksheets
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