AdGrove.com OPERATIONS PLAN AdGrove.com will follow a three-phase start-up plan outlined below: Phase One (Q1 2000) Create a demonstration website; Refine product and services mix; Secure seed funding; Create proposal for strategic alliances; Secure bids on website hosting and development work; Alpha test prototype website on focus group buyer and sellers Phase Two (Q2 - Q3 2000) Secure venture funding; Hire Director of Finance and Director of Marketing; Secure strategic alliances with RAB, independent radio stations, and market research firms; Secure strategic alliance with U.S. Chamber of Commerce; Outsource website development; Secure advertising & public relations agency; Further refine website, add national market research data; Launch marketing plan in Austin as "pilot launch site"; Beta test website in Austin market with all participating radio stations; Hire 16 personnel in the website development, customer service, marketing, and sales arena.

Phase Three (Q4 2000)

• Go "live" with national website;
• Launch national advertising and marketing campaign in top 10 major radio/wired city markets, including: San Francisco, Atlanta, Washington, Seattle, Minneapolis, Boston, New York, Chicago, and Miami.
• Issue "value reports" for first month of operation to radio station partners.