Breeze Technology, Inc. Appendix I - Focus Group Analysis Focus group interviews were commissioned to qualitatively collect information from consumers regarding how they evaluate and select footwear. The focus groups were conducted on site at Bond University. Potential respondents were identified from the university directory and each respondent was called and recruited to participate. The moderator's guide for the focus groups was developed around three major themes: (1) the features or benefits consumers desire when purchasing footwear; (2) the "negatives" involved with purchasing and/or using footwear; and (3) the respondent's "wish list" for footwear (i.e., those features or benefits they would like their footwear to have). The focus group protocols were analyzed and the Table that follows outlines the comments made by and discussion between respondents within each theme.

Features & Benefits Desired	Negatives	Wish List
1. Quality Arch Support Good Stitching Waterproof Ankle Support Good Soles Durability 2. Comfort Ankle Support Arch Support Weight Cushioning No Blisters Heel Comfort Traction Shock Absorption Cool Dry Waterproof 3. Performance Shock Absorption Rebound Durability Lateral Stability Arch Support Ankle Support 4. Style Color Brands Looks Fashion 5. Price Low Prices Good Value	Stinky Feet Sweaty Feet Bulky Heavy Unattractive Breaking In Not Waterproof Gets Dirty Easy Air Holes crack Materials Rip and Fail Uncomfortable Poor traction Expensive Too Hot Too Warm	Cool feet Dry Feet Can Regulate Temperature Ventilation Enhanced Circulation No Maintenance Waterproof Get Sole Conforms to foot