The Business and its Principal Activities
EcoClear Inc.'s mission is to profitably supply environmentally friendly water filtration systems. The launch product is an innovative self-cleaning swimming pool filter and our lead international market is the US, following the successful testing and launch of the product in Australia. The immediate goals are to secure a licensing agreement with a major American pool industry manufacturer, gain funding for initial working capital, and continue R&D activities to apply the technology to other industries and guarantee the long term success of the company.
The pool industry has long felt the need for a better filtration technology. Pools are typically filtered by Diatomaceous Earth (DE), sand, or cartridge filters. These filters waste time, energy, water and chemicals in the cleaning (or back washing) function, and offer varying levels of filtration effectiveness. (For background information on pool filtration, refer to Appendix A).
EcoClear is a self-backwashing filter that is more economical, environmentally friendly, and consistently filters to a finer level than existing pool filtration products. It is the invention of an Australian engineer with considerable experience in both the pool and plastic industries.
EcoClear works on the principle of increasing water pressure (caused by the normal congestion of the filter screen) triggering an automatic reversal of water flow back through the filter screen, carrying the sediment away to waste. The resultant drop in water pressure immediately causes a latch mechanism to reset the filter to the filtration mode, and the filter cycle begins again. This self-cleaning process is virtually instantaneous, happens once every 1-4 hours when the pump is running (depending on water condition), and sends only about half a gallon of water to waste each time it cycles. (Schematic diagrams illustrating this process are shown in Appendix B).
EcoClear Inc. has identified 10 benefits of the product relative to the criteria that the pool industry and their customers use in their purchase decisions.
The following table indicates that EcoClear outperforms the other filter types not only overall, but on every purchase decision criteria.
|Decision Criteria||Filter Types|
|Table of Contents||Appendices|
1. Executive Summary|
2. The Company
3. Marketing Plan
4. Operational Plan
5. Financial Plan
Proforma Financial Statements|
Sources and Uses of Funds
Break Even Analysis
Worse Case Scenario
Direct Production Costs
|All information herein is confidential and belongs to EcoClear,Inc.|