Mindshaker Competitor Analysis Exhibit 11 - Competitor Analysis - Textbook sales Competitor Geographic Coverage Products/Service Started Strengths Weaknesses Amazon.com United States and Europe Books, Video, Music 1997 - Brand equity - Capital raising - Portal agreements - Primary ecommerce provider - Not education focused - Minimal user customization - Limited textbook selection Varsitybooks.com 60 universities College textbooks August 1998 - First mover - Use of wholesaler - reduces costs and eliminates inventory management - Use wholesaler; limits book selection - Minimal customization - Focus on undergraduate market Bigwords.com California universities College textbooks September 1998 - Incentive programs - Book buyback - Unappealing web design - Limited schools - Inefficient search capability Efollett.com 500+ universities College textbooks January 1999 Affiliated with largest campus bookstore chain - Limited to schools where it has bookstores - No customization Mindshaker.com will create a new industry and define new value-added services for college students and professors