|
Management KEY EMPLOYEES
|
BOARD OF DIRECTORS
The positions of chairman of the board and vice chairman have been reserved for VeriType's initial investors. The company's attorney
will also serve on the board, with Dr. Scott Klewer, discussed below, who will serve in an advisory capacity.
CONSULTANTS
Scott Klewer, MD: Dr. Klewer initially approached Ms. Brunner in 1997 with the HCFA software concept. Dr. Klewer is a pediatric cardiologist in based in Tucson at the Steele Memorial Children's Research Center, at the University of Arizona's Health Sciences Center.
Scott Gorman, MD: Dr. Gorman is currently the associate medical director for the Mayo Health Plan of Arizona. Dr. Gorman runs the HMO portion of the Mayo Clinic - Scottsdale, one of the first hospitals in the United States to become a completely paperless and film-less operation, and is very familiar with the research and development process in the medical community.
Edie Nodine: Ms. Nodine is a graphic artist with a degree in package design and production from the School of Graphic Arts at Clemson University. At James River Paper, Ms. Nodine is responsible for product design and packaging for the Dixie line of paper goods. She is designing VeriType's CD logo, packaging and print materials.
ADVISORY COMMITTEE
Linguistic Technology:
Hsinchun Chen, PhD: Dr. Chen is a professor of management information systems at the University of Arizona, and is the head of the its Artificial Intelligence group. He is also a Visiting Senior Research Scientist at National Supercomputing Applications (NCSA). Dr. Chen has published more than 30 articles covering semantic retrieval, search algorithms, knowledge discovery, and collaborative computing.
Meng Lean, PhD: Dr. Lean is currently a senior research scientist at Xerox Corporation. He has been a conduit for the VeriType team to work with Xerox's Palo Alto Research Center (PARC), where its Natural Language Processing team has recently developed LinguistX, InXight and Hyperbolic Tree, the most advanced NLP software in the world.
Government Regulations:
HCFA Regulation Specialist: VeriType is seeking to add a specialist in HCFA regulations to its advisory committee. An individual with audit experience in the industry, from a big-six accounting firm or from the government's audit practice, could fill this position.
Sales and Marketing:
Mike Testa, global account manager, Oracle Corp. Mike has marketed the worlds leading database, enterprise resource and manufacturing products for the past six years. Mike has been advising VeriType on product development, technical support issues, and sales strategies.
Financing and Pricing:
Joseph A. Brunner: Mr. Brunner brought IBM Workgroup Services, a global Lotus Notes offering, to market. He was one of the founding members of the Prevue Network, a successful 50-million subscriber cable service, and a senior vice president of TV Data, a profitable software database company.
MANAGEMENT STRUCTURE
Company officers Jennifer Brunner and
Wayne Gyllenhaal are involved in the day to day activities of VeriType. They will directly oversee the software development
team and product support team. Business Development, Finance and Operations will report to the company officers as well,
but operate with a high degree of autonomy and flexibility. Dr. Klewer will function as an advisor to the firm, committing up
to 10 hours per week to the start of the business, and will direct functionality and usability testing. Management
responsibilities at VeriType are shown on the organizational chart in Appendix 1.
| VeriType | ||
| Table of Contents | Appendices | |
|
1. Executive Summary 2. Company Description 3. Industry Analysis 4. Target Market 5. Competition 6. Marketing and Sales Strategy 7. Operations 8. Management 9. Exit Strategy 10. Financial Projections |
Organization Chart Income Statement Balance Sheet Summary of Cash Flow Sales Forecast & Revenues Marketing Support Costs Personnel Costs Cost of Goods Sold Property & Depreciation Capital & Debt | |
| All information herein is confidential and belongs to VeriType | ||