Exhibit 11 - Competitor Analysis - Textbook sales
| Competitor | Geographic Coverage | Products/Service | Started | Strengths | Weaknesses |
| Amazon.com | United States and Europe | Books, Video, Music | 1997 | - Brand equity - Capital raising - Portal agreements - Primary ecommerce provider | - Not education focused - Minimal user customization - Limited textbook selection |
| Varsitybooks.com | 60 universities | College textbooks | August 1998 | - First mover - Use of wholesaler - reduces costs and eliminates inventory management | - Use wholesaler; limits book selection - Minimal customization - Focus on undergraduate market |
| Bigwords.com | California universities | College textbooks | September 1998 | - Incentive programs - Book buyback | - Unappealing web design - Limited schools - Inefficient search capability |
| Efollett.com | 500+ universities | College textbooks | January 1999 | Affiliated with largest campus bookstore chain | - Limited to schools where it has bookstores - No customization |
Mindshaker.com will create a new industry and define new value-added services for college students and professors
| Mindshaker | ||
| Table of Contents | Appendices | |
|
1. Executive Summary 2. Market Analysis 3. Company Description 4. Marketing & Sales 5. Products & Services 6. Operations 7. Management 8. Financials |
Initial Programs Employees Industry Analysis Management Biographies Board CV Summaries Valuation Analysis Balance Sheets Income Statements Competitor Analysis | |
| All information herein is confidential and belongs to Mindshaker | ||