Market Research

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This page offers information to help in the process of performing market research. Concepts addressed include surveys of on-line marketers, customer satisfaction surveys, tips and articles to help the new researcher, a market research discussion forum, focus groups, mail surveys, Internet's influence on consumer industries and targeting the right prospects.

MarketResearch.com
Where the world goes for market research. MarketResearch.com is an aggregator of global business intelligence representing the most comprehensive collection of published market research available on-demand.

Country and Industry Market Reports (Market Research Library)
Take a methodical approach when considering your product(s) potential in a given market. Information on how to evaluate potential export markets.

Market Research Organization
Marketing Research Association is dedicated to advancing the practical application, use and understanding of the opinion and marketing research profession.

Marketing Research Review
Quirks.com is designed to promote the use, understanding and value of marketing research across all industries.

ActivMedia: Market Research for Net Marketers
ACTIVMEDIA RESEARCH is a division of ActivMedia, Incorporated. ActivMedia Research began its first online market research in 1994, visiting and surveying nearly every one of the 1,200 commercial websites then listed in Yahoo! (the only directory then in existence). These first names formed the core of ActivMedia's database of thousands of 'Net marketers of all sizes and from all industries that comprise successive waves of their annual "Global Study of Online Marketers" tracking study. Today's studies survey random samples of the general population of more than one-quarter million 'Net marketers plus separately tracked pools of leading salespeople to gain a look at both managers and market leaders by industry sector.

Customer satisfaction surveys
Customer Satisfaction measurement and tracking can help you to maintain or gain competitive advantage by identifying areas for improvement. If customer satisfaction survey results are acted upon, the end result should be increased trial (generated by positive word-of-mouth advertising), and, of course, increased customer retention. Improved service levels can increase the value of your services to the customer, thereby reducing the role that price plays in the value equation.

Marketing research tips
Most of our tips and articles are written with you, the user of research and other marketing services, in mind. We address practical issues that will allow you to make better use of research, from the design phase to the implementation of research recommendations. You won't find a lot of mumbo-jumbo about advanced statistics on these pages of tips, since your research supplier will be able to provide statistical expertise.

Market Research Roundtable
The Marketing Research Roundtable is the most active market research discussion forum on the Internet. Please feel free to post on any market research related topic.

Jupiter Communications: Market Intelligence for the Online Industry
Jupiter Communications is a new media research firm that focuses exclusively on how the Internet and other technologies are changing traditional consumer industries. Our Strategic Planning Services (SPS), deliver a continuous flow of analysis, primary data and market projections. SPS offers companies investing in new technologies a framework for realizing return on investment, both for new lines of business in mainstream media, entertainment, commerce and marketing, as well as for Internet and technology-based start-ups.

First Research
Industry intelligence company that helps sales teams perform faster and smarter, open doors and close more deals. First Research synthesizes hundreds of sources into an easy to digest format a sales person can consume very quickly to better understand a prospect’s or client’s business issues. First Research updates each Industry Profile quarterly and pushes out Email Alerts to ensure content is both timely and top of mind.

Information Center
The AH&LA Information Center, located at the Conrad N. Hilton College at the University of Houston, is a full-service research center dedicated to collecting information about the lodging industry.

Smith Travel Research
The lodging industry's leading information and data provider. STR has the most comprehensive database of hotel performance information ever compiled.

Précis Industry
Offers concise yet comprehensive research on the current and expected economic conditions of 59 U.S. industries. Each report includes extensive written analysis on current and anticipated trends; upside and downside risk factors, pricing, profitability and the long-term outlook.

Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries - Hotels and Other Lodging Places. Information provided includes a description of the nature of the industry, working conditions, employment, occupations in the industry, training and advancement, earnings and benefits, employment outlook, and lists of organizations that can provide additional information. Available free online.

Industry Financial Analysis Reports
Available in QuickTrends, 3-Year, and 5-Year versions that include income statements, balance sheets, and key financial ratios for over 900 industries. Five-year report includes cost of sales, officer compensation, employee benefits, advertising, bad debts, rent, depreciation, and other selling, general, and administrative expenses in both dollars and as a percentage of sales. Available for over 900 industries and 13 sales size ranges ranging from under $250,000 to $500 million and more.

RMA Annual Statement Studies
Data categorized by company size and includes historical income statements, balance sheets, and financial ratios for over 700 industries.

Business Valuation Resources, LLC
Databases containing detailed information on business valuation multiples, merger and acquisition transaction data, and business valuation discounts and premiums.

The Travel and Tourism Research Association
The International Association of Travel Research and Marketing Professionals Faciliates access to numerous sources of information to support your research efforts. Educates members in research, marketing and planning skills through publications, conferences, and networking.